The Rule of Three, or Power of Three, suggests that things that come in threes are funnier, more satisfying, more effective, and/or more memorable, than any other number of things.
The 3 Amigos, 3 Australian’s walked into a bar, blood, sweat, and tears or mind, body, spirit. And in story-telling: three little pigs, the three blind mice, Goldilocks and the three bears and the three musketeers.
I think of my life in three areas (1) Self: why, what and how can I improve and stay true to my values (2) Work: why, what and how can I make both paid and unpaid work meaningful, interesting and continue to grow and (3) Love: How do I love others AND self and do I have the balance right?
I have three key marketing strategies, three goals, with three key operational improvements to improve the customer experience and three key marketing channels to support the three key focus areas of our business: workforce, admissions, and revenue management.
Michael E. Raynor and Mumtaz Ahmed in their article titled Three Rules for Making a Company Truly Great say:
1. Better before cheaper—in other words, compete on differentiators other than price.
2. Revenue before cost—that is, prioritise increasing revenue over reducing costs.
3. There are no other rules—so change anything you must to follow Rules 1 and 2.
The rule of three in business and economics is a rule of thumb suggesting that there are always three major competitors in any free market within any one industry.
What about advertising? The Rule of Three has been used to create many memorable slogans like these:
- Just do it – Nike
- Beanz Meanz Heinz – Heinz
- Finger-lickin’ good – KFC
- Snap! Crackle! Pop! – Kelloggs
- Diamonds are forever – DeBeers
Practice simplifying your life, messages, ideas, process, steps, points as we are all “programmed” to think and remember in 3’s.
“Veni, Vidi, Vici.” (“I came, I saw, I conquered”) Julius Caesar.
‘Alright, alright, alright.” – Matthew McConaughey