Pricing, Positioning & Operational Reality
Over the past decade, providers have increasingly differentiated their offer — from standard models through to premium products — aligning infrastructure, capital investment and pricing structures to distinct market segments.
HELF now enters that landscape.
The question is not simply: “What should we charge?”
The real question is: “Where does HELF sit within our broader capital profile, room price strategy and market positioning?”
The Higher Everyday Living Fee (HELF) is a competitive lever but it’s not a P&L fix. Room prices, capital profile and everyday living fees must work together to support sustainable operations.
This webinar brings together aged care leaders to explore:
- Aligning HELF with room pricing and infrastructure – what belongs where
- Market positioning and segmentation – premium, mid-market, value offerings
- Optionality and operational management – managing the supply/demand challenges
- Protecting margin and service quality
Our panel will share first-hand experiences of:
- Why they chose their model
- What works and what doesn’t
- What they would do differently and where to next.
Industry Panel – to be announced
Your hosts
Ben Sturzaker
General Manager, Product, Mirus Australia
Ben is a seasoned product leader with 24 years of experience, known for his strong leadership and team-building capabilities. His approach is deeply rooted in a client- and market-driven mindset, which influences every layer of his organisation’s operations—from marketing and commercial strategy through to ongoing client engagement and support. In his current role, Ben brings deep expertise in technology lifecycle management and comprehensive knowledge of agile development frameworks. His ability to align strategic vision with practical execution makes him a highly respected leader in his field.
Tyler Fisher
Head of Data and Insights, Mirus Australia
Tyler is the Mirus Australia Data Scientist who oversees the largest combined database of aged care information covering workforce, government expenditure and all key performance metrics relating to funding. Tyler has strong data management and statistical analysis skills and was previously a Revenue Manager for NSW.