NEW
PAST
Webinar

HELF as a Competitive Advantage

March 26, 2026
12pm
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Aligning HELF with pricing, capital profile and infrastructure
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Market positioning across premium, mid-market and value segments
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Operational realities of managing HELF, demand and service delivery
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Sector perspectives from aged care leaders

Providers are now working through how HELF fits within their broader pricing, capital and service strategies. This webinar will explore how organisations are positioning HELF alongside room prices and infrastructure investment while maintaining sustainable operations and service quality. Sector leaders will share practical experiences, lessons learned and how they are thinking about future positioning.

Topics include:

- How HELF fits within room pricing, capital profile and infrastructure.
- Market positioning across premium, mid-market and value offerings.
- Operational considerations when implementing and managing HELF.
- Balancing consumer expectations with sustainable margins.
- Lessons and insights from providers already shaping their approach.

Industry panel

Graydn Spinks
Graydn Spinks
Chief Operating Officer
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Capecare
Gradyn joined Capecare in 2025 as Chief Operating Officer, bringing more than 20 years’ leadership experience across aged care, community services and the charity sector. His background includes senior roles with City of Swan, Australian Red Cross, BaptistCare WA and AnglicareSA. Prior to Capecare, Gradyn was CEO of GLAICA, where he supported workforce growth, strengthened care models, and improved service delivery through strategic development and funding optimisation.

Register to attend live or watch instantly on demand