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Webinar

Effective accommodation strategies for 2025

February 27, 2025
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Strategies to optimise accommodation pricing and revenue
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Improving occupancy and operational efficiency
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Building financial sustainability under changing regulations
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Strategies to optimise accommodation pricing, enhance occupancy, and build financial resilience

Achieving financial sustainability in aged care is about more than balancing the books—it’s about delivering services that meet consumer standards while optimising the efficient use of resources. Key elements include accommodation pricing strategies, effective use of supplementary services, and achieving optimal occupancy rates, all working together to ensure care is delivered in a way that aligns with consumer priorities. Recent changes to accommodation pricing regulations present new opportunities for providers to optimise resource usage, improve service delivery, and enhance their financial resilience.

This webinar explored strategies to help providers deliver high-quality care while meeting consumer standards. It also covered ways to leverage pricing changes to enhance operational efficiency and ensure long-term sustainability.

Key topics explored included:
  • Optimising accommodation pricing: Strategies to align pricing with room features, amenities, and market expectations.
  • Efficiency and occupancy: Leveraging occupancy data to improve resource allocation and enhance revenue streams.
  • Sustainability through surplus: How to balance consumer satisfaction with operational effectiveness and regulatory compliance.

With the 2025 changes in Refundable Accommodation Deposit (RAD) caps and annual indexing, it’s the perfect time to reassess your approach. Watch the webinar recording for key insights on positioning your facility for success in 2025.

Industry panel

Anthony Donnellan
Anthony Donnellan
Business Development Manager
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Vasey RSL Care Victoria
Anthony is the Business Development Manager for Vasey RSL Care in Victoria. A not-for-profit organisation with 378 residents in metropolitan Melbourne. He has a passion for the commercial elements of RAC operations. Anthony’s responsibilities include coordinating industry relationships, supporting overall occupancy, ANACC optimisation, RAD pricing, care minute compliance and agency management.
Michael Griffin
Michael Griffin
Chief Customer Officer
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Respect
Michael is Chief Customer Officer at Respect, a growing provider with 27 homes across Victoria, Tasmania and NSW, 700+ ILUs and a home care division. He leads marketing and sales, drawing on expertise in property development, retirement living and funding, with 15+ years’ leadership experience across multiple industries.
Joel Murray
Joel Murray
Operations Support Manager
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Uniting NSW & ACT
Joel Murray is the Operations Support Manager for Uniting NSW & ACT, supporting 5,700 RAC beds and 11,000 clients across the state. He has more than 10 years in the industry working across all facets of the Aged Care sector and brings his leadership, execution, sales and digital experience to bear to support operational teams for Uniting.
Yvonne Ayre
Yvonne Ayre
Chief Executive Officer
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Regents Garden
Yvonne began her career as a Registered Nurse in the UK before working as an auditor with the Care Quality Commission. She joined Regents Garden in 2006 and has held several leadership roles, including General Manager and, since 2021, Chief Executive Officer, with a strong focus on aged care excellence.

Your hosts

Andrew Farmer
Andrew Farmer
Partner
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Mirus Australia
Andrew focused on enabling growth and change through innovation and empowering people. As a Partner at Mirus Australia, he led business strategy to deliver strong outcomes for clients and teams. With 30 years’ experience across health, banking, manufacturing and consulting, he specialised in strategy, sales, innovation and value creation.
Tyler Fisher
Tyler Fisher
Head of Data & Insights
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Mirus Australia
Tyler leads data and analytics at Mirus Australia, developing data-driven platforms that deliver predictive insights and operational intelligence for aged care providers.

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