We know that occupancy rates are declining and there is increased competition for new residents and clients. Have you identified the gaps and formulated a plan?


“Working with Mirus has highlighted some key opportunities to improve our on-boarding process at our aged care homes. We now have a better picture of how to allocate our resources across business functions to work on the areas that will make the biggest impact.”

Felicity Beaulieu
Chief Operating Officer – Residential Aged Care, Bethanie

The Sales and Marketing diagnostic will help you find opportunities to improve occupancy, and sales revenue. Includes quantitative analysis and consultation to review internal capability such as people, systems, and processes.

✔ Review the environment and market forces to better understand how you are performing according to the supply and demand in your local area.

✔ Review the competitiveness of your products and services to ascertain whether you are at an advantage or disadvantage

✔ Review internal capability and capacity to better understand the performance of your Sales and Marketing strategy and the systems and processes that should support that strategy

Key numbers


New admissions managed by Mirus Admissions in September 2020


Average Acuity of Admissions in September 2020

Let’s talk about Sales + Marketing Diagnostic