Social Media has become an integral part of people’s lives and daily routines. In fact, according to socialmedianews.com.au, approximately 50% of the Australian population logs into Facebook on a daily basis. LinkedIn now reports there are 10 million+ registered users in Australia and 1 in 3 Australians use Instagram. (1)
Staying updated on the latest social media trends will help fuel your strategy and make you stand out in the crowd.
Here are three (3) social media trends that you need to be aware of right now!
Trend #1 – Ephemeral content will keep gaining popularity
Ephemeral content is something that is available only for a short duration and disappears afterward. People’s attention spans have regressed, and it is reflected in media consumption. Instagram and Snapchat Stories are perfect examples of this type of content. TikTok, the new kid on the block, has swept everyone off their feet since 2016 and shows no signs of slowing down.
Short, engaging, and addictive content is here to stay.
Trend #2 – Video is (still) king
1 in 2 Australians use YouTube. (2)
Slowly but surely, video content has become one of the most engaging forms of content and will continue to dominate the social media scene. Simply put, videos connect better with your audience rather than still photography. Whether it is short-form videos like those popular on TikTok or stories or long-form content on YouTube, videos are here to stay as social media content.
If you’re not currently creating videos, it is time that you include it in your content marketing strategy. Start with simple videos, don’t try to do everything at once, less is more. Begin with adding videos to your social media posts, even on platforms that were traditionally dominated by image or text content.
Trend #3 – Personalisation and customisation
If you don’t know about custom audiences and lookalike audiences, you need to read on. With every minute you spend online, you are being listened. Your online behaviour becomes a part of the digital DNA that helps shape your online experience.
Personalisation has reached a level that social media platforms now also understand the type of products and services you like. Don’t be surprised that you are being shown a suggested community of silverware when you have been looking for the perfect ‘fork’ on Bing.
Your aggregated behaviour then forms a cluster of a similar-minded audience pool that social media conglomerates recognise as a “lookalike” pool. You will all be shown similar friend suggestions, groups, or even ads.
Don’t believe me? Try checking out an ad, any ad, on Instagram. Within minutes, you will see ads for similar products all over your feed. The more ads you click on, the better it will understand your online behaviour and preferences. And, the next thing you know, all your Instagram ads will be personalised and curated to your tastes.