One aspect of aged care that is always guaranteed to change is the generational shift, and organisations need to be prepared for the different expectations of each generation. Currently, the industry is seeing the first of the post-war baby boomers taking places, bringing significant change in care and lifestyle requirements.
In a 2008 paper titled 'The value of choice in public policy', Keith Dowding and Peter John explained how differing expectations will impact the public sector.
"In virtually every area, the private sector offers more options than in the past and so people might come to expect choice from the public sector too – and making the choice experience more common across all social groups."
A capacity to exercise choice
In the past, it's been common for the families of aged care residents to request changes, whether to accommodation or care arrangements. The key here has always been that change has been driven not by residents, but by families and even friends.
Those now entering aged care, some with greater wealth and more education about the system, will likely have higher care and accommodation expectations – driven by residents themselves. This wealth will also drive the requirements and needs for higher quality of services.
The actions required by organisations and facilities
There's no denying the influx of a new generation into aged care facilities – whether taking residential or community places – will impact operations, but how providers handle the situation will be of key importance.
One facet of this change will be maintaining a transparent understanding of the bottom line and developing a clear-cut and adaptable financial strategy.
What do you think are the biggest opportunities for success in the aged care industry today? Please contact us and let us know!